Bread is a staple food prepared by baking a dough of flour and water. It is popular around the world and is one of the world’s oldest foods.
The business of bread making is still looking good for new entreants as there is still more opportunities to be explored. There are different types of bread that can be made and some include Fruit bread, Wheat bread, High fiber bread, coconut bread, Chelsea bread and Banana bread.
The best quality product is achieved when the Bread Mix, water and yeast are used at the recommended proportions, each ingredient relative to the others is more important than the overall quantities.To produce bread, Dough is prepared by mixing all the ingredients together in a mixer. The bowl is removed and mixing is done at intervals of 40 minutes. The mixed dough is fermented for two hours, knocked back and rested for 30 to 40 minutes. The dough as per the size of the loaf to be divided. The divided dough pieces are panned and kept for final processing. When the dough attains a particular rising, they are baked for 40 minutes at 420°F. Baked dough is cooled sufficiently, sliced and then wrapped.
The raw materials required for bread production are flour, sugar, salt, yeast and edible or baking fat. Equipment required for bread production includes Electric oven (3 Deck/4Deck are available depending on the capacity), industrial burner, electric milling machines, mixer, bowl or dough mixer (of various capacities ranging from3-10 bags of 50kg flour at a time), automatic Slicing machine, Paster roller, Standard scale/measure.
There is also need to procure various sizes of baking pans.
Increasingly, middle and upper class families are looking for better tasting and more healthy breads than those currently available in market.The market for bread is national. With a population of over 165 million people and an estimated national population growth rate of 5.7% per annum ,an average economic growth rate of 3.5% per annum in the past five {5} years, Nigeria has a large market for bread.
One of the first activities when planning a bread production business is to decide who will be the target customers.
A Market segment is a term that describes an identifiable group of customers. The different types of market segments for bread can be described in five main groups
1. Retail Consumers
2. Food service
3. Wholesale
4. Institutional
5. Food businesses
Market sectors/Types of customer
Retail: The retail sector includes the following
Households / Family
Food service businesses: The food service sector include the following
Tourist hotels/lodges
‘Fast food’ outlets
Cafes, restaurants
Street food vendors
Wholesalers
Institutional: The institutional sector include the following
Religious Organization
NGO’S
Schools
Hospitals
Military/police barracks
Food businesses: The institutional sector include the following
Snack food makers
Street food vendors
To produce bread in Nigeria, one requires NAFDAC certification.
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At Foraminifera Market Research {www.foramfera.com}, we provide bespoke and up to date market research reports for start-ups and those already in business.
Our reports are designed to assist start-ups to understand the legal and financial requirements of starting the business, the market trends vis-a-vis demand and supply, competition, risk identification and mitigation strategies.
You can order our detailed feasibility report on bread production in Nigeria by clicking on the link below.
Report Title: BREAD PRODUCTION IN NIGERIA, THE FEASIBILITY REPORT.
Report Code: FORA/2014/BREADPRODUCTION/668735
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