It is estimated that about 70 million people in West and Central Africa derive more than 25% of their carbohydrates from plantains, making them one of the most important sources of food energy throughout the African lowland humid forest zone. Nigeria is one of the largest plantain producing countries in the world.
Despite its prominence, Nigeria does not feature among plantain exporting nations because it produces more for local consumption than for export. National per capita consumption figures show its importance relative to other starch staples. However, these figures do not show regional reliance, which is often very important for highly perishable crops that are usually consumed in or near areas of production.
The consumption of plantain has risen tremendously in Nigeria in recent years because of the rapidly increasing urbanization and the great demand for easy and convenient foods by the non-farming urban populations. Besides being the staple for many people in more humid regions, plantain is a delicacy and favored snack for people even in other ecologies. A growing industry, mainly plantain chips, is believed to be responsible for the high demand being experienced now in the country.
The main consumers of plantain chips and wafers are individuals and families especially in urban and semi-urban areas. Besides, hotels, restaurants, canteens, army establishments require plantain chips in significant quantities.
The demand of the present market is met by the mix of Branded and Unbranded Chips available in the Market. There are 60% of the population which is Brand Loyal. However remaining 40% of the Un-branded Market can be attracted through heavy Advertisement Campaign.
Plantain Chips is a snack made from plantain. A snack is a small portion of food eaten between meals. The food might be snack food—items like potato chips or baby carrots, but could also simply be a smaller amount of any food item.
Plantain chips are spherical or elongated shaped deep fried product of matured plantain fruit at the firm ripe stage { 17- 20 Brix, Sugar level}. The colour is brownish – yellow, the texture is crispy and the taste is slighty salty.
Both Bini (agbagba) and French (pambola) cultivars are good varieties of plantain for plantain chips production. The Bini cultivar is however, preferable based on product quality and yield. Matured plantain fruit at the firm ripe stage is suitable and it is obtained one or two days prior to ripening depending on the sugar level. A bunch of Bini plantain of about 18-21 fingers weigh between 6-10kg.
There is a great potential for the processing of plantain chips in Nigeria. With the advent of globalization, Nigerian eating habits are changing to emulate those of the West. This means that consumption of Western style Fast Foods is on the rise. Due to this reason the potential market size of Fast Food products is increasing at an exponential growth rate. This is also evident from the entry of world famous Fast Food Chains entering Nigerian Market such as KFC.
Along with international chains there are large numbers of local restaurants, which also deal in similar kinds of Fast Food. There is a huge business opportunity in this area of the Fast Food Value Chain.
The market for plantain chips is national. With a population of over 165 million people and an estimated national population growth rate of 5.7% per annum ,an average economic growth rate of 3.5% per annum in the past five {5} years, Nigeria has a large market for plantain chips.
Children, teenagers, young and old people alike are the target market of the Plantain Chips. Home, rather than school, is the most popular destination for eating crisps and savory snacks, with seven in ten children (70%) consuming them at home, against around half (48%) who eat such snacks at school. After school, when children tend to choose their own snacks, 70% select crisps and savoury snacks compared to lunchboxes, which mothers generally pack, where the most popular item is a savoury sandwich or roll.
Some 44% of consumers prefer to buy children’s snacks in multipacks while nearly half of all consumers say they are price motivated in their snack purchasing. The demand of the present market is met by the mix of Branded and Unbranded Chips available in the Market. There are 60% of the population which is Brand Loyal. However remaining 40% of the Un-branded Market can be attracted through heavy Advertisement Campaign.
The national demand for plantain chips is estimated at 5,250 Tonnes/Annum while the annual national supply is estimated at 4,575 Tonnes with a demand – supply gap of about 675 Tonnes/Annum.
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Report Title: PLANTAIN CHIPS IN NIGERIA; THE FEASIBILITY REPORT.
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