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A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World.

Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone, but sometimes they can be downloaded to laptops or desktops.

Nigeria has over 110 million active line and with a population of about 160 million people and less than 21 per cent smart phones penetration, the potential of the Nigeria application market is enormous. The mobile application market is a huge revenue earner, especially as companies are today, putting a large chunk of their advertising spend on digital media.

The growth of the app market is a reflection of our mobile market, they go side by side. Nigeria has the potential to become the biggest app market in the African continent, there is huge demand for mobile application in our market. Mobile analysts have predicted that this nation and Africa as a whole is the next big thing in the mobile world. Millions of Nigerians use their mobile devices to access the Internet as compared to those using traditional desktop computers.

The Nigerian mobile application market is valued at over a $1 billion (N160 billion) and capable of addressing the unemployment challenges in the country.

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By Anaekwe Everistus Nnamdi

Editor’s Viewpoint
Investing in Nigeria Magazine
October,2013 Edition

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