Serviette is a rectangle of paper used at the table for wiping the mouth and fingers while and after eating. It is usually small and folded, sometimes in intricate designs and shapes.These are absorbent, higenic, light and can be had with attractive printing.
Extensive market research has revealed that serviette are an everyday consumer necessity used by everyone. Thus, the market is ongoing and is not dependent on economic cycles and can be described as a FMCG (fast-moving consumer goods) commodity market. The Federal Government has banned the importation of serviettes thereby leaving local manufacturers with great opportunity to tap into the consumers needs.
With the recent and continued increase in the popularity of eateries, restaurants and Hotels in Nigeria, the demands for serviettes has never been more. With our culture of celebrations such as weddings, parties and numerous social events, serviettes will always be in high demand.
The market for serviette is national .With a population of over one hundred and sixty five million (165,000,000) people and an estimated national population growth rate of 5.7% per annum , average economic growth rate of 3.5% per annum in the past five (5) years ,Nigeria is a large ,expanding and sustainable market for serviette.
Serviette is consumed on daily basis by all and sundry irrespective of age, social class or religion and the market for serviette is expected to grow along the population growth trend and the amount of disposable income.
The fact that over 60% of the over one hundred and sixty five million (165,000,000) population of Nigeria are youths which also constitutes a greater majority of the middle class ,two (2) group of consumers that seeks for hygienic and good quality living standard further deepens the market.
The major raw material required for the production of serviette are Tissue paper, paper cartoon, ploythylene film and other packaging materials. and can be sourced locally or imported.
Tissue paper rolls are fed to the Flexographic printing machine for paper napkins where in these are printed and cut to the sizes with the device already fixed with the machine. These are then packed in numbers or as desired.
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At Foraminifera Market Research {www.foramfera.com}, we provide bespoke and up to date market research reports for start-ups and those already in business.
Our reports are designed to assist start-ups to understand the legal and financial requirements of starting the business, the market trends vis-a-vis demand and supply, competition, risk identification and mitigation strategies.
You can order our detailed feasibility report on serviette production in Nigeria by clicking on the link below.
Report Title: SERVIETTE PRODUCTION IN NIGERIA, THE FEASIBILITY REPORT.
Report Code: FORA/2013/300/5346
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