One major achievement of the present civilian administration in Nigeria in the past twelve (12) years is the growth of middle class which has been witnessed in the country. These growths continues to drive the increasing social and sanitary awareness of the need for hygienic and good quality living standard of people coupled with the geometrically exploding population and continued rural-urban drift continues to fuel the demand for toilet roll in the country.
In 2004, the federal government of Nigeria banned the importation of finished toilet roll, serviette and face tissue in order to encourage local production of the product and create the much needed employment.
Though much as been achieved in terms of local production, the market is still experiencing a deficit in supply.
The nations annual toilet roll requirement as been estimated at 105 million units out of which local production can only meet about 800 million units. The short fall in supply translate to a market gap estimated at about three hundred and seventy five million (N 375,000,000) annually in revenue and an investment opportunity for savvy investors to exploit.
The essential raw materials needed for the production of toilet roll are jumbo reels, core paper and white glue while the packaging material are the wrapping paper on which the producers brand name and address will be printed ,cellophane and staple pins.
The short fall and indeed the ban on the importation of finished toilet roll in Nigeria creates investment opportunities for the importation of toilet roll jumbo reel used in the production of toilet rolls.
The demand for toilet jumbo reel and toilet roll would continue to expand as the standard of living of the over one hundred and six five million (165,000,000) population growing at the rate of 5.7% per annum continues to grow.
The fact that over 60% of the over one hundred and six five million (165,000,000) population of Nigeria are youths which also constitutes a greater majority of the middle class ,two (2) group of consumers that seeks for hygienic and good quality living standard further deepens the market for toilet jumbo reel importation business in Nigeria.
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1. TOILET ROLL PRODUCTION IN NIGERIA, THE FEASIBILITY REPORT.
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