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TOILET ROLLS PRODUCTION IN NIGERIA; A VIABLE BUSINESS.

One major achievement of the present civilian administration in Nigeria in the past twelve (12) years is the growth of middle class which has been witnessed in the country. These growths continues to drive the increasing social and sanitary awareness of the need for hygienic and good quality living standard of people coupled with the geometrically exploding population and continued rural-urban drift continues to fuel the demand for toilet roll in the country.

Extensive market research has revealed that toilet rolls are an everyday consumer necessity used by everyone. Thus, the market is ongoing and is not dependent on economic cycles and can be described as a FMCG (fast-moving consumer goods) commodity market. There is also the opportunity of broadening and expanding the product offering to include disposable napkins, garage wipes, disposable baby and adult diapers as well as sanitary pads.

Toilet paper is one out of the three products that can be produced from jumbo reels. Others include kitchen towels and paper tableware. It is a soft paper product used to maintain personal hygiene after human defecation or urination.

However, it can also be used for other purposes such as absorbing spillages or craft projects. It differs in composition somewhat from facial tissue, and is designed to decompose in septic tanks, whereas some other bathroom and facial tissues do not.

In terms of layers, toilet roll can be single ply usually produced from recycled material or 2-3 ply produced from virgin material.

In 2004, the federal government of Nigeria banned the importation of finished toilet roll, serviette and face tissue in order to encourage local production of the product and create the much needed employment.

Though much as been achieved in terms of local production, the market is still experiencing a deficit in supply.
The market for toilet roll is national .With a population of over one hundred and sixty five million (165,000,000) people and an estimated national population growth rate of 5.7% per annum , average economic growth rate of 3.5% per annum in the past five (5) years ,Nigeria is a large ,expanding and sustainable market for toilet rolls.

Toilet roll is consumed on daily basis by all and sundry irrespective of age, social class or religion for sanitary and cleaning purposes and the market for toilet roll is expected to grow along the population growth trend and the amount of disposable income.

The fact that over 60% of the over one hundred and sixty five million (165,000,000) population of Nigeria are youths which also constitutes a greater majority of the middle class ,two (2) group of consumers that seeks for hygienic and good quality living standard further deepens the market.
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At Foraminifera Market Research {www.foramfera.com}, we provide bespoke and up to date market research reports for start-ups and those already in business.

Our reports are designed to assist start-ups to understand the legal and financial requirements of starting the business, the market trends vis-a-vis demand and supply, competition, risk identification and mitigation strategies.

You can order our detailed business plan on Toilet roll production in Nigeria by clicking on the link below.

Report Title: TOILET ROLL PRODUCTION IN NIGERIA; THE FEASIBILITY REPORT

Report Code: FORA/08/2011/04

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