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Custard Powder Production in Nigeria; How viable?

Custard is a yellow (golden) powdery substance. Custard powder is a flavoured corn starch with added colour and can also be fortified with vitamins or protein to increase the nutritional value. Custard is a good substitute for breakfast cereals such as Quaker-oats, Conflakes, Ogi and other ready-to-serve cereals. Nutritionally, custard is a source of digestible carbohydrate for cheap energy supply and dietary fibre. Custard is obtained in dry form with a shelf life of over one year.

The raw materials needed are Edible Corn Starch, Tartrazine Yellow, Vanilla Flavour, Vitamin mix and Salt. They can be sourced locally. The machine and equipment required for custard can be locally sourced and included the Double Cone Stainless Steel Mixer, Filling And Packaging Machine, Stainless Steel Working Table and Weighing Machine.

The basic operations involved custard powder production are:

Weighing: The raw materials are accurately weighed in accordance to the recipe or formulation
Blending: The corn starch with other ingredients are thoroughly mixed together in a double cone mixer for about 15 – 20 minutes.
Discharging: The custard is discharged into plastic or metal stainless steel for packaging.
Packaging: The product is packaged in a plastic vat and ready for sales

Custard powder is a fast-moving consumer goods. The fast-moving consumer goods (FMCG) – also sometimes referred to as the consumer packaged goods (CPG) – sector is one of the largest industries in the world. It generally covers mass-market consumables, including food and drinks, personal care, home care, and over-the-counter pharmaceuticals.

The FMCG market in Nigeria has been seen as part of the Nigerian rising story. The thesis being that a growing middle class with greater spending power will spend more on FMCG items. This – together with a large market size, improved education standard, stronger mobile and internet penetration, a young and growing population and increasing urbanisation – is expected to fuel this market.

The demand for custard is high in Nigeria due to the population of the country. It is a fast moving consumer goods (FMCG). Custard is a source of digestible carbohydrate for cheap energy supply and dietary fibre. The demand cuts across age, religion, ethnic, gender and social strata. Based on research evidence, the national annual demand for custard powder is in excess of 450,000 tonnes.

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