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A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World.

Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone, but sometimes they can be downloaded to laptops or desktops.

Nigeria has over 110 million active line and with a population of about 160 million people and less than 21 per cent smart phones penetration, the potential of the Nigeria application market is enormous. The mobile application market is a huge revenue earner, especially as companies are today, putting a large chunk of their advertising spend on digital media.

The growth of the app market is a reflection of our mobile market, they go side by side. Nigeria has the potential to become the biggest app market in the African continent, there is huge demand for mobile application in our market. Mobile analysts have predicted that this nation and Africa as a whole is the next big thing in the mobile world. Millions of Nigerians use their mobile devices to access the Internet as compared to those using traditional desktop computers.

The Nigerian mobile application market is valued at over a $1 billion (N160 billion) and capable of addressing the unemployment challenges in the country.

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By Anaekwe Everistus Nnamdi

Editor’s Viewpoint
Investing in Nigeria Magazine
October,2013 Edition


Agriculture remains the bedrock of Nigerian economy generating about 70% of employment and constituting over 40% of the Gross Domestic Product {GDP} of the country.
The country has a land area of 98.3m hectares. At present about 34m hectares or 48% are under cultivation leaving a good portion uncultivated. There is no doubt that considering the vast area of uncultivated land coupled with the natural fertility of its soil, Nigeria has great agricultural potentials.

To say then, that Nigeria’s economy is agrarian does not mean that Nigeria is agriculturally advanced. Peasant farming characterizes agricultural practice in Nigeria. Farming families engage in subsistence farming in which family needs determine the scale of production and wherein small plots of land are cultivated by individual owners or sub-owners following age-old methods without much control on the yields. Family farming uses mainly family labor which could be augmented with minor hiring of labor and labor exchanges with other farmers at peak seasons.

The essential factors of production – land, labor, and capital are provided within the family. This system does not make adequate use of modern farming techniques, capital input, advisory services and market information. The technology of production is not modern and involves a lot of drudgery. Also there is the problem of lack of or inadequate infrastructural facilities. This type of peasant agriculture involves 95% of Nigerian farmers, while farmers employed on corporate and government supported large-scale farms account for only 5 percent.

In the recent past, investment in the support services to Nigerian agriculture has been neglected with the result that this sector has not realized its full potential to contribute to the prosperity and economic development of the country.

Meanwhile, increasing population pressure and the accompanying need to intensify agricultural production is leading to erosion of the natural resource base on which agriculture depends. The sustainability of production is threatened by a vicious cycle of declining soil fertility and increasing problems of pests, diseases, and weeds. Moreover, the lack of knowledge on how to add value through proper storage, processing, and marketing impedes agricultural growth.

Promising technologies exist to address these problems, but their adoption is constrained by a lack of funds amongst other challenges.

This situation therefore presents a viable opportunity for government and savvy investors to take advantage of the opportunity presented by leasing agricultural equipment in Nigeria.

Some of the equipment that can be leased includes

• Tractors
• Processing Equipments
• Storage Facilities

Some of the incentives the government has put in place to encourage investment in the agricultural sector in Nigeria includes

o Finance Credit
o Tax Holdings
o Reduced Customs Charges on Imported Inputs
o Technical Support through Research Institutions
o Export Financing and Guarantee
o Agricultural Insurance Scheme
o Extension Services

Government also needs to increase its presences in the area by providing cheap loans through the Bank of Agricultural and other financial institutions in the Agricultural sector in Nigeria.

Foraminifera Market Research Limited ( is part of a family of businesses, which includes several brands such as

Hausworth Nigeria Limited owners of

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365 Property Portal — (Property listing, building materials sales and movers in Nigeria)

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At Foraminifera Market Research (, we provide bespoke and up to date market research reports. Our reports are designed to assist start-ups to understand the legal and financial requirements of starting the business, the market trends vis-a-vis demand and supply, competition, risk identification and mitigation strategies.

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FORAMINIFERA MARKET RESEARCH has signed a media partnership agreement with UMS Institute ORGANIZERS OF THE OFFSHORE TECHNOLOGY ASIA 2013 (OTA 2013).

UMS Institute is a leading Asia-Pacific B2B integrated services provider and organizer of top level business events.

The Offshore Technology Asia(OTA) is the largest and most reputable offshore industry Event in Asia Pacific Which mainly for develop the new technology, establish international business relationships and enhance Business Operations in the fields of drilling, exploration, production, and environmental protection.

OTA 2013 will be held in May 23-24th, 2013, Ho Chi Minh City, Vietnam, with the theme “Strengthening International Cooperation in Offshore Oil & Gas Exploration, Upgrading Deepwater Equipment and Technology” reflecting the exciting growths in offshore oil & gas industry in South East Asia. The unique Offshore Technology Asia is held over Two days with more than 450 delegates, 60 media, 45 Exhibitors and 40 presenters participating in a programme that covers all aspects of the offshore industry, from technological advances in upstream exploration & production, to the role of FPSO, Subsea System, OSV, Pipeline and Seismic Technology, the management of the offshore industry and its social, economic and environmental impact.

Under Support by National Goverment and International Institutions, OTA 2013 will be attended by a global offshore industry audience and outside stakeholders. All decision makers will have an opportunity to discuss and share their views on timely industry topics and trends, exchange expertise and experience, present state-of-the-art technology and innovation, and to stimulate further research of technical and business activities.

OTA Programme will be focused on the sustainable development of Offshore Technology, Value Chain and Asset Management. The knowledge, capabilities and strengths of the participating countries and the sponsoring societies’ global membership, over the spectrum of multi-disciplinary technologies, will be central to the success of the conference and the corresponding exhibition.

“This industry leading event will explore the key issues that facing the Asia operators and practitioners. Do not miss this opportunity to meet hundreds of qualified prospects expected at OTA 2013.”

For further enquiries about this story, kindly reach us through of our contact details below

Contact Name: Justin Fang

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You can reach through the means below for details about this summit

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Geologist Anaekwe Everistus Nnamdi

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Nigeria is endowed with enormous mineral resources which when properly harnessed can lead to its industrial development and prospects. It is a known fact that countries abundantly endowed with mineral resources become great industrial nations. While on the other hand, the level of greatness of a nation is often a reflection of how its resources have been planned, managed and utilized.

The occurrence of mineral resources in commercial quantities alone does not however guarantee optimum benefit, factors such as technological capacity, finance and market are also equally important.

Nigeria is blessed with abundant mineral resources and human resources capable of tapping these resources for industrial growth, however, what is witnessed today is that not only is the exploitation of these minerals done by informal and in most cases illegal miners using very crude techniques but in an effort to encourage Non- Oil Export in Nigeria, government seems to have concentrated more on the export of minerals in their raw form than encourage some form of value addition before export.

Value addition refers to a process of modifying or altering the original composition of a product to a semi-finished or finished product in order to derive more value from the product.

Through value addition, the nation can get more value/ benefits from a product than through the sales of the raw form of the product.

In the mining industry, value addition can be achieved through

1. Milling and Packaging
2. Processing / Beneficiation

Milling refers to a situation where the mined minerals are reduced to desired sizes and the gangue body sorted from the main material. It helps to reduce the percentage variability often associated with the export of minerals in their raw form. Milled minerals also attract higher prices.

Beneficiation is a process of increasing the ore concentrate of a mineral through mechanical means. For instance, the increase of tin ore of 5% concentration to 50% concentration. Virtually every mineral can be beneficiated.

Beneficiation increases the percentage of a particle mineral in the gangue body thereby adding value to the product and the market price it commands. Without beneciation, the price of tin ore 5% in the international market would be around $200/MT but with beneciation to 50%, the price at the international market would be around $ 2000/MT, same could be said for lead, talc, tantalite, Zinc, and Copper etc.

In other minerals like Kaolin and Talc, they can be processed into various grades that are required by various industries as industrial fillers.

To encourage value addition in the mining industry in Nigeria, Government can introduce new

1. Legislation
2. Tax Regime
3. Incentive for companies that creates jobs

Some of the benefits of value addition in the mining industry in Nigeria would be

1. Creation of more revenue
2. Job Creation
3. Increase Gross Domestic Products
4. Technology Transfer
5. Generate More Foreign Exchange

Through value addition, demand for minerals would increase which would make investment in mining activities in Nigeria more lucrative and definitely increase the GDP of mining in Nigeria from only 0.3%.

By Anaekwe Everistus Nnamdi

Editor’s Viewpoint
Investing in Nigeria Magazine
June,2013 Edition

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